KARACHI: EFU Life and U Microfinance Bank (UBank) have joined hands to provide insurance products and services to customers. EFU Life MD and CEO Taher Sachak and Ubank President and CEO Arif Sirhindi signed the agreement. The strategic partnership aims to develop insurance products specifically tailored to the branch and branchless banking customer base. The insurance product are designed to offer the best financial services. UBank is a wholly owned subsidiary of Pakistan Telecommunications Company Limited (PTCL) and a sister concern of Ufone. The Bank has recently won the “Best Bank Led Mobile Money Program 2013” at the Mobile Money & Digital Payments Global Summit held in Dubai. EFU Life is a leading private sector life insurance company and possesses an Insurer Financial Strength (IFS) rating of AA along with being the strongest financial base in the private sector with a rich 20-year history of leading the insurance industry of Pakistan.

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