Worthy Brands

Allied Bank Limited (ABL) and Avanza Premier Payment Services (APPS) have collaborated to revamp online transactions through Payfast; APPS’ payment gateway. Payfast will allow the customers of ABL to shop on APPS’ vast merchant network which ranges from schools, billers, mutual funds, marketplaces and other entities via their, bank accounts. Allied Bank is the 5th […]

Pakistan’s premier banking institution, Bank Alfalah has struck a historic deal with the country’s first and the largest branchless banking service, Easypaisa to bring the unbanked population of the country within the fold of financial inclusion. The agreement also entails joint efforts from both the corporate giants to promote and strengthen digital payments in the […]

MCB Bank Limited, Pakistan’s leading private sector bank, was declared one of the Top 25 companies in 2014 by the Pakistan Stock Exchange (PSX) at the PSX Top 25 Companies Awards ceremony held in Karachi. The Award was presented to President MCB Bank Limited, Mr. Imran Maqbool by the honourable Prime Minister of Pakistan, Mian […]

JazzCash has announced the launch of Near Field Communication (NFC) payments for its mobile account users.Adding more variety in the digital payment eco-system, NFC payments enable users to pay for their purchases via their mobile phone. All one requires is a JazzCash mobile account linked to their NFC sticker, which can be pasted on phone, […]

LATE last month, the par> ent companies of two of the country`s four cellular service providers announced an agreement where the bigger of the two Pakistani telecom firms will acquire the other in a share-swap deal. Competition concerns aside, if the proposed deal goes through, VimpleCom`s Mobilink will acquire 100pc shares of the Dhabi Group`s […]

UBL Omni (UBL’s branchless banking service) recently launched a new advertising campaign demonstrating how people can instantly open an Omni mobile banking account at any dukaan (shops and small stores that act as Omni’s branchless banking agents) by simply presenting a copy of their CNIC. UBL also offers account holders the option of instantly obtaining an ATM […]

TPL Direct Insurance – established in 2005 as ‘Pakistan’s first direct insurance company’ – recently launched a new campaign. TPL’s last campaign, launched in 2012 (by JWT Pakistan) was aimed at establishing the convenience of direct insurance. However the new campaign by Interflow Communications highlights various insurance services: auto, home, travel and health insurance. Aurora caught up with […]

In April 2013, HBL launched HBL Express to become the fifth player in Pakistan’s rapidly expanding branchless banking (BB) market. The two major players, Telenor Easypaisa and UBL Omni, have been engaged in BB since 2009 and 2010 respectively, while Mobilink and Zong launched their services in December 2012. As launches go, HBL Express comes at […]

As of November 25, 2013 Kashf Microfinance Bank has been renamed and rebranded FINCA Microfinance Bank. This deal was struck about six months ago when FINCA (the Foundation for International Community Assistance – an international microfinance organisation with a presence in 21 countries) acquired a majority share in Kashf. The transition of the bank to […]

After being nominated for three consecutive years, Easypaisa managed to win not one but two awards at the GSMA Mobile World Congress held in Barcelona, Spain from February 24-27, 2014. The Awards were accepted by Roar Bjærum, Head of Financial Services in Asia, Telenor Group and Tine Wollebekk, Head of Financial Services, Telenor Group [pictured]. Hailed as […]